Email remains one of the most effective channels for customer engagement, with an average return of 42 BGN for every lev spent. Our platform helps businesses in Sofia and across Bulgaria create automated sequences that nurture leads through every stage of the buying journey. Whether you run an online store, offer professional services, or manage a growing startup, targeted email campaigns can significantly increase your revenue without requiring constant manual effort.
We provide tools to segment your audience based on behavior, preferences, and purchase history. This allows you to send relevant messages at the right time, improving open rates and click-through performance. Our system integrates with popular e-commerce platforms and CRM solutions, making it simple to synchronize customer data and track results. You can test different subject lines, content variations, and sending schedules to identify what resonates best with your subscribers.
We help businesses build meaningful connections with their audience through strategic email campaigns and automated sales funnels that convert.
Resourcechecklist was established in Sofia in 2018 when three marketing specialists recognized a gap in the Bulgarian market. Companies were investing heavily in social media and paid advertising, yet neglecting one of the most effective channels: email. We started with a simple premise - help businesses communicate directly with people who already showed interest in their products.
Our first client was a small online retailer struggling with cart abandonment. Within three months of implementing our automated email sequences, their recovery rate increased by 34%. That success taught us an important lesson: automation works when it serves the customer, not just the business. Since then, we've worked with 127 companies across various industries, from e-commerce and SaaS to professional services and education.
What began as a two-person operation has grown into a team of eight specialists. Each member brings specific expertise - copywriting, analytics, technical implementation, or strategy. We don't claim to be the largest agency in Bulgaria, but our clients stay with us because we focus on results rather than promises.
Our work centers on two areas: email marketing campaigns and automated sales funnels. For campaigns, we handle everything from list segmentation and content creation to delivery optimization and performance tracking. We write emails that people actually read - no tricks, just clear communication about products or services that matter to the recipient.
Sales funnels are where automation becomes powerful. We build sequences that guide potential customers from initial interest to purchase decision. This includes welcome series for new subscribers, educational content for consideration phase, and targeted offers based on behavior. Each funnel is tested and refined based on open rates, click-through rates, and conversion data.
We exist to make email marketing accessible and effective for Bulgarian businesses. Many companies either ignore this channel entirely or use it poorly - sending generic newsletters that nobody reads. Our mission is to show that email, when done correctly, delivers better ROI than most other marketing channels. We measure success by client retention and campaign performance, not by the number of emails sent.
Every recommendation we make is backed by analytics. We track metrics like open rates, click rates, conversion rates, and revenue per email. Our monthly reports show exactly what's working and what needs adjustment.
Clients have full access to their campaign data and automation workflows. We explain our strategies in plain language and provide training so your team understands the systems we build.
Email marketing evolves constantly. We test new approaches, study industry benchmarks, and adapt to changes in email client behavior. What worked last year might not work today, so we stay current.
Over six years, we've sent 8.3 million emails and built 214 automated funnels. Our team includes certified specialists in platforms like Mailchimp, ActiveCampaign, and HubSpot. We've worked with businesses generating 5,000 BGN monthly revenue and those doing 500,000 BGN - the principles remain the same, but the scale and complexity differ.
We understand Bulgarian consumer behavior, local payment preferences, and seasonal patterns specific to this market. That knowledge, combined with technical expertise in email deliverability and automation, allows us to create campaigns that perform above industry averages.
Our typical client sees a 15-25% increase in email-driven revenue within the first six months. We achieve this through better segmentation, more relevant content, and automated sequences that respond to customer behavior. The work isn't glamorous, but the results speak clearly in your analytics dashboard.
Practical strategies and proven techniques to improve your email campaigns and build automated sales systems that deliver results.
List segmentation transforms generic broadcasts into targeted messages. We analyzed 2,400 campaigns and found that segmented emails generate 58% more clicks than non-segmented ones. This guide covers behavioral triggers, purchase history filters, and engagement-based grouping methods that work across different industries.
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A well-structured funnel guides prospects from initial interest to purchase without manual intervention. This step-by-step walkthrough covers lead magnet creation, welcome sequence timing, nurture email frameworks, and conversion tracking. Includes templates for three common business models: service providers, digital products, and e-commerce stores.
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Even excellent content fails if messages land in spam folders. Deliverability depends on sender reputation, authentication protocols, and engagement patterns. Learn how to configure SPF, DKIM, and DMARC records correctly, maintain clean subscriber lists, and monitor bounce rates to ensure your campaigns reach intended recipients consistently.
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Testing removes guesswork from optimization. Small changes in subject lines, send times, or call-to-action placement can shift conversion rates by 20-30%. This practical guide explains how to design valid tests, determine sample sizes, measure statistical significance, and implement winning variations. Includes a testing calendar template for systematic improvement.
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We provide comprehensive email automation solutions tailored to your business needs. From campaign setup to advanced funnel optimization, our services help you connect with customers effectively and drive measurable results through strategic communication.
Develop targeted communication plans based on customer behavior analysis and segmentation. We design message sequences that align with your business objectives, ensuring each campaign reaches the right audience at optimal times with content that resonates and encourages action through proven tactics.
Build automated customer journeys from initial contact through conversion. Our funnels include welcome sequences, nurture campaigns, and conversion triggers customized to your sales cycle. Each touchpoint is designed to guide prospects smoothly through decision stages while maintaining engagement and building trust systematically.
Track campaign metrics with detailed reporting on open rates, click-through patterns, and conversion data. We analyze subscriber behavior to identify improvement opportunities and provide actionable insights. Regular reports include trend analysis, A/B test results, and recommendations for optimizing future campaigns based on actual performance data.
Create responsive templates that display correctly across all devices and clients. Our designs combine brand consistency with readability, using layouts that guide attention to key messages and calls-to-action. Each template is coded for compatibility and tested thoroughly to ensure visual integrity regardless of where subscribers view content.
Organize subscriber databases with segmentation based on demographics, purchase history, and engagement levels. We implement list hygiene practices to maintain deliverability, manage unsubscribes properly, and ensure compliance with regulations. Strategic segmentation enables personalized messaging that increases relevance and response rates across different audience groups.
Configure trigger-based sequences that respond to subscriber actions automatically. From cart abandonment reminders to post-purchase follow-ups, workflows handle repetitive tasks while maintaining personalization. Each automation is mapped to customer lifecycle stages, ensuring timely communication that supports conversion goals without requiring manual intervention for every interaction.
Craft message copy that communicates value clearly and drives desired actions. Our writers develop subject lines that improve open rates, body content that maintains interest, and calls-to-action that convert. Each piece is tailored to audience segments and campaign objectives, balancing promotional goals with informational value that subscribers appreciate.
Improve inbox placement through authentication setup, sender reputation management, and content optimization. We monitor bounce rates, spam complaints, and engagement signals to maintain strong deliverability. Technical configurations include SPF, DKIM, and DMARC records, while ongoing monitoring ensures messages reach intended recipients rather than spam folders.
Win back inactive subscribers with targeted reactivation sequences. We identify disengaged contacts and deploy campaigns designed to recapture interest through special offers, content updates, or preference centers. These initiatives help maintain list quality by either re-engaging valuable contacts or confirming unsubscribes for those no longer interested.
Plan and execute send schedules based on audience behavior patterns and time zone considerations. We determine optimal sending times through testing and analysis, then manage campaign calendars to maintain consistent communication without overwhelming subscribers. Scheduling includes seasonal campaigns, promotional events, and regular newsletter distribution coordinated strategically.
Ensure campaigns meet GDPR, CAN-SPAM, and other regulatory requirements. We implement proper consent mechanisms, unsubscribe processes, and data handling procedures. Documentation includes privacy policies, subscription confirmations, and audit trails that demonstrate compliance. Regular reviews keep practices current with evolving regulations to protect your business and subscriber trust.
Connect your automation tools with CRM systems, e-commerce platforms, and analytics software. We configure API connections and data synchronization to enable seamless information flow between systems. Integrations support advanced personalization, accurate tracking, and unified customer views that improve targeting and measurement across all marketing channels.
Systematically test campaign elements to identify what resonates with your audience. We design experiments comparing subject lines, content variations, send times, and design elements. Results are analyzed statistically to determine winning approaches, which are then implemented across broader campaigns. Continuous testing drives incremental improvements in campaign performance.
Have questions about email campaigns or sales automation? Our team is ready to discuss how we can help grow your business. Reach out through the form or use the contact details below.
Улица Шипка, 10
София, 1504
Bulgaria
Find answers to common questions about email campaigns, automation funnels, and how our platform helps businesses increase conversions and customer engagement.
An automated sales funnel is a sequence of pre-configured messages sent to subscribers based on their actions or specific time intervals. When someone subscribes to your list, they automatically receive a series of emails designed to guide them through the customer journey.
The system tracks subscriber behavior such as email opens, link clicks, and purchases. Based on these actions, it sends relevant follow-up messages without manual intervention. This approach ensures consistent communication with potential customers while saving time for your team.
Most clients launch their first campaign within 24-48 hours after account setup. The platform includes ready-made templates for various industries, which significantly speeds up the process. You can customize these templates with your brand colors, logo, and content.
For more complex funnels with multiple branches and conditions, setup typically takes 3-5 business days. Our team provides technical support during the initial configuration to ensure everything works correctly from the start.
Average open rates vary by industry, but typically range from 18% to 25% for commercial emails. B2B companies often see rates between 20-28%, while retail and e-commerce average 15-22%. These numbers depend on list quality, subject line effectiveness, and sender reputation.
Our platform includes A/B testing tools that help optimize subject lines and send times. Clients who regularly test and refine their approach typically achieve open rates 30-40% higher than industry averages within the first three months.
Yes, we support integration with over 50 popular CRM systems including Salesforce, HubSpot, Pipedrive, and Zoho. The integration allows automatic synchronization of contact data, purchase history, and customer interactions between systems.
Setup typically requires API credentials from your CRM and takes 2-4 hours to configure. Once connected, subscriber information updates in real-time, ensuring your campaigns always use current customer data. Custom integrations are available for enterprise clients with specific requirements.
We maintain dedicated IP addresses with established sender reputation and implement SPF, DKIM, and DMARC authentication protocols. Our infrastructure includes relationships with major email providers, which helps ensure reliable inbox delivery.
The platform automatically monitors bounce rates, spam complaints, and engagement metrics. If delivery rates drop, the system alerts you and provides specific recommendations. We also review email content before sending to identify potential spam triggers and suggest improvements.
The analytics dashboard tracks open rates, click-through rates, conversion rates, unsubscribe rates, and revenue generated per campaign. You can also monitor individual subscriber engagement over time and identify your most active segments.
Advanced reports include device and location data, time-based engagement patterns, and funnel drop-off points. All metrics are available in real-time and can be exported to CSV or PDF formats. Custom reports can be scheduled for automatic delivery to your team.
Plans include specific monthly sending limits based on your subscriber count. The starter plan covers up to 10,000 emails per month, professional plans range from 50,000 to 250,000, and enterprise plans offer unlimited sending with dedicated infrastructure.
If you exceed your plan limit, you can purchase additional email credits or upgrade to a higher tier. The system never stops your campaigns mid-send; instead, it notifies you when approaching the limit so you can take action before reaching it.
Segmentation allows you to send targeted messages to specific subscriber groups based on demographics, behavior, purchase history, or engagement level. This relevance typically increases open rates by 15-25% and click rates by 30-50% compared to generic broadcasts.
You can create segments using multiple criteria such as location, industry, previous purchases, or interaction with specific content. The platform supports dynamic segments that automatically update as subscriber behavior changes, ensuring your targeting remains accurate over time.
Every email includes a clearly visible unsubscribe link in the footer, as required by anti-spam regulations. When clicked, subscribers are immediately removed from your active list and won't receive further campaigns. The process is instant and requires no confirmation from your side.
You can customize the unsubscribe page to gather feedback about why people are leaving or offer options to reduce email frequency instead of complete removal. All unsubscribe requests are logged and available in your account dashboard for compliance purposes.
Yes, the platform includes a scheduling feature that lets you set exact send dates and times for each campaign. You can schedule messages weeks or months in advance, which is particularly useful for seasonal promotions or product launches.
The system also offers timezone optimization, automatically sending emails at the optimal time for each subscriber based on their location. This feature typically improves open rates by 8-12% compared to single-time sends. You can modify or cancel scheduled campaigns at any point before they're sent.
The platform provides customizable signup forms that can be embedded on your website, blog, or social media pages. These forms are mobile-responsive and can include custom fields to collect specific information about subscribers.
You can also create landing pages with lead magnets such as ebooks, guides, or discount codes to encourage signups. The system supports double opt-in confirmation to ensure list quality and compliance with data protection regulations. Import tools allow you to add existing contacts from CSV files or other platforms.
A/B testing involves sending two versions of an email to small portions of your list to determine which performs better. You can test subject lines, sender names, content, images, or call-to-action buttons. The system automatically sends the winning version to the remaining subscribers.
Tests typically run for 2-4 hours before determining a winner based on open rates or click rates. This method helps identify what resonates with your audience and can improve campaign performance by 20-35% over time. The platform stores test results so you can apply learnings to future campaigns.
All data is encrypted using 256-bit SSL certificates during transmission and at rest. Our servers are located in certified data centers with 24/7 monitoring, redundant power supplies, and regular security audits. We maintain compliance with GDPR and other data protection regulations.
Access to your account is protected by password requirements and optional two-factor authentication. We perform daily backups of all data and maintain disaster recovery procedures. Your subscriber lists and campaign data are never shared with third parties or used for purposes other than your campaigns.
Yes, using your own domain for sending is recommended and included in all plans. This builds sender reputation under your brand and improves deliverability. Setup requires adding DNS records to your domain, which we guide you through step-by-step.
The process typically takes 24-48 hours for DNS changes to propagate. Once configured, all emails appear to come from your domain rather than a shared sending address. This increases trust with recipients and reduces the likelihood of messages being filtered as spam.
All plans include email support with response times under 24 hours on business days. Professional and enterprise plans add live chat support during business hours and phone support for urgent issues. We also maintain a comprehensive knowledge base with tutorials, guides, and video walkthroughs.
Enterprise clients receive a dedicated account manager who provides strategic guidance and quarterly performance reviews. Our team can assist with campaign strategy, technical setup, deliverability issues, and platform optimization. Support is available in multiple languages including English and Bulgarian.
The platform tracks revenue generated from each campaign when integrated with your e-commerce system or CRM. You can assign monetary values to specific actions like purchases, bookings, or form submissions. The dashboard calculates total revenue, cost per acquisition, and return on investment for each campaign.
Advanced attribution models show which emails contributed to conversions across multiple touchpoints. You can compare performance across different segments, time periods, or campaign types. Export detailed reports to share with stakeholders or integrate with business intelligence tools for deeper analysis.
Numbers that reflect our commitment to delivering effective email campaigns and automated sales funnels. Each metric represents real projects and measurable results achieved for businesses across Bulgaria.
We've helped businesses across various industries build automated email systems that generate consistent results. Each project represents a unique challenge solved through strategic planning and technical expertise.
Built a complete automated funnel for an online fashion store, including abandoned cart recovery, post-purchase sequences, and seasonal campaigns. The system processes 15,000 emails daily with personalized product recommendations based on browsing history.
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Designed a 14-day onboarding funnel for a project management platform. The sequence includes feature tutorials, use case examples, and engagement triggers. Trial-to-paid conversion increased by 34% within three months of implementation.
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Created a multi-stage launch funnel for a digital marketing course. The campaign included early bird sequences, webinar reminders, and cart closing countdowns. Generated 420 enrollments with a 28% conversion rate from the email list.
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Implemented a sophisticated lead scoring and nurturing system for a consulting firm. The funnel segments prospects based on engagement level and company size, delivering targeted content. Sales team reports 40% more qualified leads entering the pipeline.
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Developed retention-focused automation for a monthly subscription service. The system includes renewal reminders, feedback requests, and win-back campaigns for cancelled subscribers. Customer lifetime value improved by 45% over six months.
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Built behavioral trigger campaigns for a fitness tracking app. The automation responds to user activity patterns, sending workout suggestions and milestone celebrations. Monthly active users increased by 52%, with email being the primary re-engagement channel.
View Details →Real feedback from businesses that improved their sales with automated email campaigns
Our email marketing and sales automation solution combines technical precision with practical functionality to help businesses communicate effectively with their audience and streamline their sales processes.
Create multi-step email campaigns that trigger based on subscriber actions. Our platform handles the timing and delivery, allowing you to focus on crafting messages that resonate. Set up welcome series, nurture campaigns, and re-engagement flows that run continuously without manual intervention.
Monitor how subscribers move through your sales funnel with detailed analytics. Track open rates, click-through rates, and conversion metrics for each campaign. Our dashboard provides clear data on which messages drive results, helping you refine your approach based on actual performance rather than assumptions.
Divide your audience into specific groups based on behavior, demographics, or engagement level. Send targeted messages to subscribers who match certain criteria, increasing relevance and response rates. Our segmentation engine processes data in real-time, ensuring your lists stay current as subscriber behavior changes.
The system analyzes when individual subscribers typically engage with emails and schedules delivery accordingly. This feature works across time zones and adjusts for patterns in your specific audience. Messages arrive when recipients are most likely to open them, improving overall campaign effectiveness without requiring manual scheduling.
Connect with CRM systems, e-commerce platforms, and analytics tools through our API or pre-built connectors. Data flows between systems automatically, eliminating duplicate entry and keeping customer information synchronized. We support integrations with over 50 popular business tools used across various industries.
Our infrastructure includes dedicated IP addresses, authentication protocols, and reputation monitoring to ensure your emails reach inboxes. We maintain relationships with major email providers and follow industry standards for sender reputation. Regular testing and optimization help maintain high delivery rates across different email clients.
Test different subject lines, content variations, or sending times to identify what works best for your audience. The platform automatically splits your list, sends variations, and reports which version performs better. Use these insights to improve future campaigns with data-backed decisions rather than guesswork about subscriber preferences.
Start building automated sales funnels that work around the clock. This package includes complete email campaign setup, three ready-to-use automation sequences, and personalized strategy consultation. Get your first month of platform access included, plus detailed analytics dashboard to track every conversion. Perfect for businesses ready to scale their customer engagement without increasing workload.
The information provided on this website is offered "as is" and accurate to our knowledge at the time of publication. Resourcechecklist reserves the right to modify, update, or remove any content without prior notice. While we strive to maintain current and reliable information, we do not guarantee the completeness or accuracy of all materials presented. Users are encouraged to verify critical information with qualified professionals before making business decisions. Resourcechecklist limits liability for any inaccuracies, omissions, or outdated content that may appear on this platform.