An established online fashion retailer needed to recover lost revenue from abandoned shopping carts and increase repeat purchases. We designed a comprehensive automation system that tracks customer behavior and responds with timely, personalized messages.

The funnel includes three abandoned cart emails sent at strategic intervals, a welcome series for new subscribers, and post-purchase sequences that recommend complementary items. Each email features dynamic product blocks that pull items from the customer's browsing history.

A project management software company struggled with trial users who signed up but never fully explored the platform. We created a structured 14-day onboarding sequence that guides users through key features while demonstrating value.

The sequence adapts based on user actions within the app. If someone completes a specific task, they receive advanced tips. If they haven't logged in for three days, they get re-engagement messages with quick-start guides. Each email focuses on one feature with clear instructions and video tutorials.

A digital marketing educator wanted to launch a comprehensive course to an existing audience of 8,000 subscribers. We developed a three-phase launch strategy that built anticipation, delivered value, and created urgency.

The pre-launch phase included free training videos and case studies. The launch phase featured live webinars with automated follow-ups. The closing phase used countdown timers and bonus incentives. Each segment received slightly different messaging based on their engagement level with previous content.

A business consulting firm generated leads through content downloads but struggled to move prospects through the sales pipeline. We implemented a lead scoring system that tracks engagement and automatically segments contacts based on their readiness to buy.

The nurturing sequences deliver industry-specific case studies, ROI calculators, and comparison guides. When a lead reaches a certain score threshold, the sales team receives an alert with a summary of the prospect's interests and engagement history. Cold leads receive educational content to maintain awareness.

A monthly beauty subscription service faced high churn rates after the third month. We created retention-focused automation that keeps subscribers engaged and addresses cancellation triggers before they occur.

The system includes monthly preview emails, personalized product recommendations, and feedback surveys. When a subscriber skips a month or updates their payment method, they enter specific sequences designed to address common concerns. Cancelled subscribers receive win-back campaigns with special offers and product improvements.

A fitness tracking app had strong initial downloads but users stopped opening the app after two weeks. We built behavioral trigger campaigns that respond to specific user actions and inactivity patterns.

Active users receive workout suggestions based on their history and milestone celebrations when they hit personal records. Inactive users get motivational content and reminders about features they haven't tried. The system also sends weekly progress summaries and monthly challenges to maintain engagement.