Find answers to common questions about email campaigns, automation funnels, and how our platform helps businesses increase conversions and customer engagement.
An automated sales funnel is a sequence of pre-configured messages sent to subscribers based on their actions or specific time intervals. When someone subscribes to your list, they automatically receive a series of emails designed to guide them through the customer journey.
The system tracks subscriber behavior such as email opens, link clicks, and purchases. Based on these actions, it sends relevant follow-up messages without manual intervention. This approach ensures consistent communication with potential customers while saving time for your team.
Most clients launch their first campaign within 24-48 hours after account setup. The platform includes ready-made templates for various industries, which significantly speeds up the process. You can customize these templates with your brand colors, logo, and content.
For more complex funnels with multiple branches and conditions, setup typically takes 3-5 business days. Our team provides technical support during the initial configuration to ensure everything works correctly from the start.
Average open rates vary by industry, but typically range from 18% to 25% for commercial emails. B2B companies often see rates between 20-28%, while retail and e-commerce average 15-22%. These numbers depend on list quality, subject line effectiveness, and sender reputation.
Our platform includes A/B testing tools that help optimize subject lines and send times. Clients who regularly test and refine their approach typically achieve open rates 30-40% higher than industry averages within the first three months.
Yes, we support integration with over 50 popular CRM systems including Salesforce, HubSpot, Pipedrive, and Zoho. The integration allows automatic synchronization of contact data, purchase history, and customer interactions between systems.
Setup typically requires API credentials from your CRM and takes 2-4 hours to configure. Once connected, subscriber information updates in real-time, ensuring your campaigns always use current customer data. Custom integrations are available for enterprise clients with specific requirements.
We maintain dedicated IP addresses with established sender reputation and implement SPF, DKIM, and DMARC authentication protocols. Our infrastructure includes relationships with major email providers, which helps ensure reliable inbox delivery.
The platform automatically monitors bounce rates, spam complaints, and engagement metrics. If delivery rates drop, the system alerts you and provides specific recommendations. We also review email content before sending to identify potential spam triggers and suggest improvements.
The analytics dashboard tracks open rates, click-through rates, conversion rates, unsubscribe rates, and revenue generated per campaign. You can also monitor individual subscriber engagement over time and identify your most active segments.
Advanced reports include device and location data, time-based engagement patterns, and funnel drop-off points. All metrics are available in real-time and can be exported to CSV or PDF formats. Custom reports can be scheduled for automatic delivery to your team.
Plans include specific monthly sending limits based on your subscriber count. The starter plan covers up to 10,000 emails per month, professional plans range from 50,000 to 250,000, and enterprise plans offer unlimited sending with dedicated infrastructure.
If you exceed your plan limit, you can purchase additional email credits or upgrade to a higher tier. The system never stops your campaigns mid-send; instead, it notifies you when approaching the limit so you can take action before reaching it.
Segmentation allows you to send targeted messages to specific subscriber groups based on demographics, behavior, purchase history, or engagement level. This relevance typically increases open rates by 15-25% and click rates by 30-50% compared to generic broadcasts.
You can create segments using multiple criteria such as location, industry, previous purchases, or interaction with specific content. The platform supports dynamic segments that automatically update as subscriber behavior changes, ensuring your targeting remains accurate over time.
Every email includes a clearly visible unsubscribe link in the footer, as required by anti-spam regulations. When clicked, subscribers are immediately removed from your active list and won't receive further campaigns. The process is instant and requires no confirmation from your side.
You can customize the unsubscribe page to gather feedback about why people are leaving or offer options to reduce email frequency instead of complete removal. All unsubscribe requests are logged and available in your account dashboard for compliance purposes.
Yes, the platform includes a scheduling feature that lets you set exact send dates and times for each campaign. You can schedule messages weeks or months in advance, which is particularly useful for seasonal promotions or product launches.
The system also offers timezone optimization, automatically sending emails at the optimal time for each subscriber based on their location. This feature typically improves open rates by 8-12% compared to single-time sends. You can modify or cancel scheduled campaigns at any point before they're sent.
The platform provides customizable signup forms that can be embedded on your website, blog, or social media pages. These forms are mobile-responsive and can include custom fields to collect specific information about subscribers.
You can also create landing pages with lead magnets such as ebooks, guides, or discount codes to encourage signups. The system supports double opt-in confirmation to ensure list quality and compliance with data protection regulations. Import tools allow you to add existing contacts from CSV files or other platforms.
A/B testing involves sending two versions of an email to small portions of your list to determine which performs better. You can test subject lines, sender names, content, images, or call-to-action buttons. The system automatically sends the winning version to the remaining subscribers.
Tests typically run for 2-4 hours before determining a winner based on open rates or click rates. This method helps identify what resonates with your audience and can improve campaign performance by 20-35% over time. The platform stores test results so you can apply learnings to future campaigns.
All data is encrypted using 256-bit SSL certificates during transmission and at rest. Our servers are located in certified data centers with 24/7 monitoring, redundant power supplies, and regular security audits. We maintain compliance with GDPR and other data protection regulations.
Access to your account is protected by password requirements and optional two-factor authentication. We perform daily backups of all data and maintain disaster recovery procedures. Your subscriber lists and campaign data are never shared with third parties or used for purposes other than your campaigns.
Yes, using your own domain for sending is recommended and included in all plans. This builds sender reputation under your brand and improves deliverability. Setup requires adding DNS records to your domain, which we guide you through step-by-step.
The process typically takes 24-48 hours for DNS changes to propagate. Once configured, all emails appear to come from your domain rather than a shared sending address. This increases trust with recipients and reduces the likelihood of messages being filtered as spam.
All plans include email support with response times under 24 hours on business days. Professional and enterprise plans add live chat support during business hours and phone support for urgent issues. We also maintain a comprehensive knowledge base with tutorials, guides, and video walkthroughs.
Enterprise clients receive a dedicated account manager who provides strategic guidance and quarterly performance reviews. Our team can assist with campaign strategy, technical setup, deliverability issues, and platform optimization. Support is available in multiple languages including English and Bulgarian.
The platform tracks revenue generated from each campaign when integrated with your e-commerce system or CRM. You can assign monetary values to specific actions like purchases, bookings, or form submissions. The dashboard calculates total revenue, cost per acquisition, and return on investment for each campaign.
Advanced attribution models show which emails contributed to conversions across multiple touchpoints. You can compare performance across different segments, time periods, or campaign types. Export detailed reports to share with stakeholders or integrate with business intelligence tools for deeper analysis.
We help businesses build meaningful connections with their audience through strategic email campaigns and automated sales funnels that convert.
Resourcechecklist was established in Sofia in 2018 when three marketing specialists recognized a gap in the Bulgarian market. Companies were investing heavily in social media and paid advertising, yet neglecting one of the most effective channels: email. We started with a simple premise - help businesses communicate directly with people who already showed interest in their products.
Our first client was a small online retailer struggling with cart abandonment. Within three months of implementing our automated email sequences, their recovery rate increased by 34%. That success taught us an important lesson: automation works when it serves the customer, not just the business. Since then, we've worked with 127 companies across various industries, from e-commerce and SaaS to professional services and education.
What began as a two-person operation has grown into a team of eight specialists. Each member brings specific expertise - copywriting, analytics, technical implementation, or strategy. We don't claim to be the largest agency in Bulgaria, but our clients stay with us because we focus on results rather than promises.
Our work centers on two areas: email marketing campaigns and automated sales funnels. For campaigns, we handle everything from list segmentation and content creation to delivery optimization and performance tracking. We write emails that people actually read - no tricks, just clear communication about products or services that matter to the recipient.
Sales funnels are where automation becomes powerful. We build sequences that guide potential customers from initial interest to purchase decision. This includes welcome series for new subscribers, educational content for consideration phase, and targeted offers based on behavior. Each funnel is tested and refined based on open rates, click-through rates, and conversion data.
We exist to make email marketing accessible and effective for Bulgarian businesses. Many companies either ignore this channel entirely or use it poorly - sending generic newsletters that nobody reads. Our mission is to show that email, when done correctly, delivers better ROI than most other marketing channels. We measure success by client retention and campaign performance, not by the number of emails sent.
Every recommendation we make is backed by analytics. We track metrics like open rates, click rates, conversion rates, and revenue per email. Our monthly reports show exactly what's working and what needs adjustment.
Clients have full access to their campaign data and automation workflows. We explain our strategies in plain language and provide training so your team understands the systems we build.
Email marketing evolves constantly. We test new approaches, study industry benchmarks, and adapt to changes in email client behavior. What worked last year might not work today, so we stay current.
Over six years, we've sent 8.3 million emails and built 214 automated funnels. Our team includes certified specialists in platforms like Mailchimp, ActiveCampaign, and HubSpot. We've worked with businesses generating 5,000 BGN monthly revenue and those doing 500,000 BGN - the principles remain the same, but the scale and complexity differ.
We understand Bulgarian consumer behavior, local payment preferences, and seasonal patterns specific to this market. That knowledge, combined with technical expertise in email deliverability and automation, allows us to create campaigns that perform above industry averages.
Our typical client sees a 15-25% increase in email-driven revenue within the first six months. We achieve this through better segmentation, more relevant content, and automated sequences that respond to customer behavior. The work isn't glamorous, but the results speak clearly in your analytics dashboard.