About Resourcechecklist
We help businesses build meaningful connections with their audience through strategic email campaigns and automated sales funnels that convert.
Our Story
Resourcechecklist was established in Sofia in 2018 when three marketing specialists recognized a gap in the Bulgarian market. Companies were investing heavily in social media and paid advertising, yet neglecting one of the most effective channels: email. We started with a simple premise - help businesses communicate directly with people who already showed interest in their products.
Our first client was a small online retailer struggling with cart abandonment. Within three months of implementing our automated email sequences, their recovery rate increased by 34%. That success taught us an important lesson: automation works when it serves the customer, not just the business. Since then, we've worked with 127 companies across various industries, from e-commerce and SaaS to professional services and education.
What began as a two-person operation has grown into a team of eight specialists. Each member brings specific expertise - copywriting, analytics, technical implementation, or strategy. We don't claim to be the largest agency in Bulgaria, but our clients stay with us because we focus on results rather than promises.
What We Do
Our work centers on two areas: email marketing campaigns and automated sales funnels. For campaigns, we handle everything from list segmentation and content creation to delivery optimization and performance tracking. We write emails that people actually read - no tricks, just clear communication about products or services that matter to the recipient.
Sales funnels are where automation becomes powerful. We build sequences that guide potential customers from initial interest to purchase decision. This includes welcome series for new subscribers, educational content for consideration phase, and targeted offers based on behavior. Each funnel is tested and refined based on open rates, click-through rates, and conversion data.
Our Mission
We exist to make email marketing accessible and effective for Bulgarian businesses. Many companies either ignore this channel entirely or use it poorly - sending generic newsletters that nobody reads. Our mission is to show that email, when done correctly, delivers better ROI than most other marketing channels. We measure success by client retention and campaign performance, not by the number of emails sent.
Core Values
Data-Driven Decisions
Every recommendation we make is backed by analytics. We track metrics like open rates, click rates, conversion rates, and revenue per email. Our monthly reports show exactly what's working and what needs adjustment.
Transparency
Clients have full access to their campaign data and automation workflows. We explain our strategies in plain language and provide training so your team understands the systems we build.
Continuous Improvement
Email marketing evolves constantly. We test new approaches, study industry benchmarks, and adapt to changes in email client behavior. What worked last year might not work today, so we stay current.
Experience and Expertise
Over six years, we've sent 8.3 million emails and built 214 automated funnels. Our team includes certified specialists in platforms like Mailchimp, ActiveCampaign, and HubSpot. We've worked with businesses generating 5,000 BGN monthly revenue and those doing 500,000 BGN - the principles remain the same, but the scale and complexity differ.
We understand Bulgarian consumer behavior, local payment preferences, and seasonal patterns specific to this market. That knowledge, combined with technical expertise in email deliverability and automation, allows us to create campaigns that perform above industry averages.
Our typical client sees a 15-25% increase in email-driven revenue within the first six months. We achieve this through better segmentation, more relevant content, and automated sequences that respond to customer behavior. The work isn't glamorous, but the results speak clearly in your analytics dashboard.